When YouTube launched in February 2005, there was 3 users… the creators.
These three enabled others to create and now we’re staring at one Google’s most profitable, marketable and sustainable online engines with billions of traffic hits weekly! Millions could make millions just by sharing tips and experiences on their very own channels.
It was no surprise to Susan Weinschenk, Ph.D. a leading speaker, author, and consultant to some of the most successful companies like Amazon, Disney, Walmart and South By Southwest. Weinschenk brings a deep understanding of the psychology of what makes us so drawn to video and each other. (the following is paraphrased from Forbes Content Contributor Sean Rosensteel and original Why Online Video For Your 2013 Content Marketing Objectives)
#1: We can’t get enough face – Weinschenk contributes an actual brain function that pre-determines us to use the human face as a gathering point for information and believability.
#2: Voice conveys rich information – Human voice to us has an amazing way of conveying information into meaningful content. Anyone remember Billy Mays with Oxiclean?
#3: Emotions are contagious – A subtle but invaluable aspect that we all take for granted. Emotions drive body language and can be appealing. We naturally love to share those great feelings and fortunately we also like to receive as well.
#4: Movement grabs attention – Peripheral Motion what? Since the stone age, we’ve survived by noticing things in motion and we continue to do so! Create motion, create meaning and viewers can’t take their eyes off whats coming.
You can watch Susan’s detailed presentation here.
How many videos are you viewing a day? How many devices are you connected to? What are you doing online? We’re consumers and we’re consuming unbelievable hours on video media.
Can you imagine an extra 1,000 eyes on your project? How about 10,000 eyes on your opening event? People are visiting our content online and engaging. Be the focal point of conversation, viewers are ready to join the conversation, contribute their thoughts, share and back the businesses behind it.
Now more than ever, its most important to be online but ever more its essential to convert online viewers into customers! To take advantage of online video, please email at media.jharley@gmail.com.
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JP
